There’s few items that capture the sublime beauty of master craftsmanship as much as a luxury timepiece. Every intricate detail tells a story, delighting collectors and investors alike. 

Watches are rapidly becoming one of the most popular alternative investments on the planet. Meanwhile for collectors, building a premium watch collection is time consuming and costly with the demand so high. The secondary watch market is predicted to reach $30 billion by 2025.

However, not all watches are created equally. At Hackstons we have partnered with a number of watch experts, independent dealers and collectors to ensure our clients receive the best luxury timepieces for investment or collection. 

What Makes Watches So Valuable?

Luxury watches stand out as an item for collectors and investors alike due to the high level of craftsmanship, their scarcity and the timeless nature of their appeal. 

High-end timepieces are the perfect way to invest in an asset that brings you joy today while providing a safe haven for your money. 

Unlike many other investments, watches are physical items, meaning that during times of economic turmoil their value rises alongside inflation. 

Buying a Watch as an Investment

If you are looking to expand your existing watch collection, we can help you locate your dream watch. Our network of dealers and brokerages means that you can avoid lengthy waiting lists and truly leverage the secondary market to your advantage. Meanwhile we can help you to find the right luxury timepiece for your budget and aspirations. Our experts will help you to identify the right watch for investment using our TIME methodology.

By using this methodology, along with other factors from our expert consultants we can help you to find the right watch for your investing needs.

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What is the make of the watch? E.g. is it a Patek, Rolex or other luxury watch?



What is the watch actually made of? How valuable are the metals and parts used in its construction.



What is the public’s perception of these watches? How ‘collectible’ are they? Are they pervasive in popular culture?



How difficult is the watch to purchase on the primary market? How many of these watches are in circulation? By using this methodology, along with other factors from our expert consultants we can help you to find the right watch for your investing needs.


The Best Premium Watch Brands for Collecting and Investment

Globally, there are many watch manufacturers. Some are renowned for their practicality, whilst others are lauded for their elegance and complexity. Naturally, as you move from electronic to tourbillon movement, the rarity and price increase. 

We help clients obtain sought-after and limited-edition timepieces from reputable watchmakers. Few watches command the reputation and pedigree of the timepieces we are able to acquire on their behalf. We utilise our network of analysts and experts to create the best performing portfolios.

Here are 9 of the most notable luxury watch brands for investors:

The Future Looks Bright

Luxury watches bring a distinctly unique asset to your portfolio or collection. Compare the luxury watch investment to the traditional hedge funds, and you’ll see a significant difference. Based on recent estimates, the luxury watch market grew from $7.5 billion to as high as $9.7 billion in 2020.

Demand for luxury timepieces shows no signs of slowing down. In 2020, the Sotheby’s Important Watches live auction brought in $10.4 million — up 27% from last year — with a Patek Philippe Ref 2499 retailed by Tiffany & Co. selling for $818,600.

According to Deloitte’s 2019 ‘Global Powers of Luxury Goods’ — the average annual sales from the top 32 watch and jewellery companies topped $2 billion in 2017. A follow-up 2018 Bain report stated that the preowned market was worth nearly $25 billion.

In addition to the allure of owning a Patek Philippe or Richard Mille, most understand that many luxury watches hold good investment value, like aged Scotch whisky. Timepieces are quality goods that have historically proved to retain the value paid for them or even become more valuable over time, sometimes significantly.


As ownership is a central theme of our business, you will take full receipt of your timepiece and therefore have the ability to enjoy, store and insure your asset independently.

However, should you require any assistance, we can assist with everything from the purchase and installation of grade A safes to locating independent storage vaults and contacts with specialist insurance brokers.

In addition to this, we can provide supplementary timepiece appraisal services.


Ensure you get the best value out of your watch investment and avoid the risk of undervaluation. 

Hackstons provides our clients with direct access to a network of well-established dealers interested in purchasing their timepieces. 

As a trusted luxury goods brokerage, we can negotiate the best rate on your behalf and provide the best opportunity for your asset to generate a considerable return on investment.

The resale market is key to the luxury watch sector. High-end timepieces are bought and sold through specific dealers. 

Depending on the timepiece you own and the condition at the point of sale, some watch dealers we work with also offer immediate buyback schemes.


About Us

We are Account Managers and experts that have personal experience in a multifarious range of traditional and alternative investment arenas. These include equities and bonds via banking routes, enterprise investments, corporate bonds, and of course, commodities and tangibles. 

We have the ability to utilise our combined expertise, including our experience of losses and profits, to fully understand our clients’ needs and help them to acquire the best tangible assets.

To find out more about investing in watches, reach out to us by filling out the form below.


Many luxury watch brands we know today distil centuries of proud family traditions and unique watchmaking craftsmanship, passed down through the generations. Watches started out as luxury accessories worn by the noble French women of the royal court, and they went on to withstand the test of time through the Industrial Revolution and mass production to make a comeback as a status symbol in the modern age.

Today, there are a handful of watch designers whose names have recognition due to their important creations. These brands have become synonymous with luxury and dedication.

The watch market has always been demand-driven. But it has really taken off since the onset of social media when reputation became all the more important. Artists, celebrities, politicians and public figures frequently sport wristwatches in the £5,000 to £100,000+ range.

When buying a luxury watch, you are investing your money into something that will last for your entire lifetime. However, some watches can go far beyond the typical luxury watch price tag to become prized family heirlooms and sound investment assets.

What our clients say

The whisky investment industry is unregulated, and as with all investments, the value of your investment can go up and down. Please note, there are risks to consider when investing in cask whisky, you can find more information around other risks relating to whisky cask investment, as well as an outline of some of our key terms of business with you, here.