March 10, 2022

The £185 million Ode to Whisky: Inside the Johnnie Walker Experience

As part of our Client Whisky Experience to Scotland this weekend we will be visiting the Johnny Walker Experience in Edinburgh, read about what the experience is and our excitement for getting the chance to tour this monument to whisky.

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This weekend some of our clients are getting the chance to join us on a tour of Scotland’s top spots for scotch. We’ve already talked about our visit to the Tullibardine Distillery, but for our next stop we are taking a trip to one of the highlights of any whisky tour, the Johnnie Walker Experience. 

Having opened its doors in September 2021, the Johnnie Walker Experience is a keystone in its parent company, Diageo’s, £185 million investment into whisky tourism facilities. With exhibitions spanning eight floors this attraction is very much a love letter to the world’s most popular brand of whisky. 

The main event being The Johnnie Walker Journey of Flavour, a 90 minute guided tour, immersing guests in the world of whisky. Starting with the history of distillation and blending, before launching into how Johnnie Walker became one of the most prestigious whiskies in the world. The story is told through an immersive audiovisual experience designed by the legendary team behind the NASA Kennedy Space Centre.

The final part of the tour concludes with three whisky drinks which are personalised to your taste according to a survey you take before the visit, with non-alcoholic options available. The entire building has a wide variety of bars, restaurants and tasting rooms with spectacular views of Edinburgh castle. 

We are very excited to visit the Johnny Walker Experience and look forward to trying our own personalised drinks! 

If you are interested in starting your whisky investment journey and joining our next client event, get in touch with us today using the form below. 

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